Logo Design + Website Design
During my art editor internship at the China Academy of Railway Sciences, I took responsibility for designing the logo for TICSTR (Sichuan-Tibet Railway Technology Innovation Center Corporation Limited) and redesigning the company’s official website (both Chinese and international versions).
Internship: China Academy of Railway Sciences
Role: Art Editor
About: Website design / UIUX design / Logo design
Timeline: Jul 2020 - Mar 2021
Tools Used: Figma, Illustrator, PhotoShop, Procreate
LOGO DESIGN
The TICSTR (Sichuan-Tibet Railway Technology Innovation Center Corporation Limited) is a subsidiary of the China Academy of Railway Sciences. During my internship experience, I took responsibility for designing a logo for TICSTR (Sichuan-Tibet Railway Technology Innovation Center Corporation Limited.)
To begin with, I read through the design document the company gave me and did some background research about TICSTR. Building a railway connecting Sichuan province and the Tibet autonomous region will ease the transportation and help the communication between cities. However, the project to build the railway will be challenging. The differences in topography (High mountains in Tibet and basins in Sichuan), climate, etc. all add to the difficulties of building the Sichuan-Tibet railway which require innovative thinking and idea.
Brainstorm & Development
I started by sketching out some ideas that come up to my mind. While doing the sketch, I was trying to match up with the keywords of "high-speed railway", "Sichuan-Tibet", "high-technology", and “innovation.” After sharing some sketches with my colleague and client, I got feedback that our clients prefer to have a logo separated from their name. So, I started refining two of my graphic logo designs.
Meaning
FINAL DESIGN + PRODUCTS
Maintaining the blue and green color design of the China Academy of Railway Sciences logo, the TICSTR logo improves the color brightness. This color choice indicates the relationship between the TICSTR and the China Academy of Railway Sciences and highlights the TICSTR's innovative and dynamic characteristics.
Font: Helvetica, 蘋方-繁.
Final Look
Products
WEBSITE DESIGN
Another project I did during my internship was to redesign the official website of the China Academy of Railway Sciences. The company wants me to hand off two designs: one for the Chinese audience and the other for the international audience.
Original Design Analysis
To begin with, I ask my colleagues about their feeling when they read through the website and did some analysis of the original website. Based on the data, the Chinese audience who usually check out the website is the employee of the company or someone who is interested in joining the company. The international audience is usually someone who is interested in the Chinese railway and wants to know more info or news about this area. According to these two different needs between Chinese and international audience. OtI decided to design the website in two ways.
Website for Chinese audience: showing more professional info on the homepage.
Website for international audience: showing more introducing info about the Chinese railway and the company on the homepage.
Low-fi Prototype
FINAL DESIGN + PRODUCTS
Maintaining the blue and green color design of the China Academy of Railway Sciences logo, the TICSTR logo improves the color brightness. This color choice indicates the relationship between the TICSTR and the China Academy of Railway Sciences and highlights the TICSTR's innovative and dynamic characteristics.
Font: Helvetica, 蘋方-繁.
PROTOTYPE — for the Chinese audience
Homepage ⬇️
Secondary Page ⬇️
PROTOTYPE — for the international audience
Homepage ⬇️
Secondary Page ⬇️
